Campaign

Premiership Rugby

Client

Premiership Rugby is the top tier of professional rugby union in England, showcasing elite-level competition, passionate fanbases, and some of the sport’s most exciting talent.

Category

Organic Social Content

Location

Allianz Stadium Twickenham

Project Overview

We partnered with Wilderness to capture a series of dynamic, organic social content pieces for Premiership Rugby, capturing the energy, emotion, and intensity of the season. From behind-the-scenes moments to matchday hype, our content was designed to engage fans and amplify the league's presence across digital platforms.

About the project

Our friends at Wilderness invited us onboard to help capture content for the Premiership Rugby season, and we jumped straight in. Working flexibly around the players' tight schedules, we built a versatile bank of footage designed for use across the season in the build up to the final.

With the last challenge being to capture the Premiership Rugby final. We utilised lightweight, run-and-gun camera setups, embedding ourselves in the crowd, capturing raw emotion, high energy, and the full fan experience to create immersive, authentic content that brought the action closer to home.

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