Made for the Journey
Antler, a renowned British travel luggage brand known for its stylish, lightweight, and durable designs.
Organic Social Content
Snowdon, North Wales
Project Overview
Antler reached out to once again support them with a hybrid campaign, designed to perform across paid and organic social. We were to focus on the newest product release, Discovery. A range of backpacks, designed for journeys of all kinds.
About the project
For Made for the Journey, our social-first process was built around the realities of the mountains and the pace of modern platforms. Shooting on location in Snowdon, we worked with a highly flexible hybrid shooting schedule to adapt to fast-changing weather and light, ensuring every moment was used efficiently.
Delivering hero campaign visuals alongside native, platform-specific content for paid social and organic channels. This allowed Antler’s new Discovery backpack line to launch with a cohesive yet versatile content suite, designed to feel authentic, social-first and ready for any journey.
