Forest Runner
Project Overview
The Forest Runner campaign, aimed to create an inclusive narrative by partnering with influencers who represented a spectrum of backgrounds and abilities. The influencers shared their personal running journeys, emphasising the universal joy and benefits of running with the backdrop of Forestry England's forest sites.
The brief
Develop a social-first, organic campaign to celebrate diversity and inclusivity, encouraging people of all backgrounds and abilities to participate in Forestry England's annual Forest Runner events.
Influener-led approach
By featuring influencers across various platforms, audiences were engaged through relatable and diverse running stories, encouraging them to sign up for Forest Runner events and connect with like-minded individuals.
Additional Creative
Creating assets alongside influencers on the day of production and running events built a library of UGC, paid and organic content that could be used throughout the campaign. Each influencer told their own stories and uniquely identified with their own target audience.
The Outcome
Through the Forest Runner campaign, we successfully facilitated a community-building initiative. The influencers became not just ambassadors for the event but also catalysts for a broader movement, promoting inclusivity and a shared love for running within the majestic forests of Forestry England. The campaign encouraged participants to share their own stories, creating a virtual community united by a passion for diverse experiences and the joy of running.
Sarah King
Forestry England
